Valentin Berclaz
Digital Marketing Engineer

Contact Me
Valentin Berclaz in 2015

About me

I am a Swiss project manager and marketeer with a technical background. I studied Business IT and Business Administration in a trilingual dual-degree program. During my studies, I opened a small webmarketing company and also worked for several companies in IT management, digital marketing and project management positions.

Perfectionist, I enjoy spending time on focusing on the finer details of my projects. I find it very rewarding to see customers happy with the service that they have received and wanting to come back. Also I enjoy working as a part of a team and find it the most efficient way to learn.

I am currently studying Management at HEC Lausanne in Switzerland.


  • Master of Sciences (Msc), Management

    February 2017 to September 2019 (planned)
    University of Lausanne, Switzerland

  • Bachelor of Business Administration (BBA), Business IS

    August 2015 to Mai 2016
    Haaga-Helia, Helsinki, Finland

  • Bachelor of Sciences (BSc) in Business IT

    September 2013 to October 2016
    HES-SO, Sierre, Switzerland

    • Member of the committee of the student union (AE HEVS HEG & Tourism) 2013-2016
    • Member of the representative council of the HES-SO Valais/Wallis 2015-2016
    • Member of the participative council of the domain Economics & Services 2015-2017
  • Matura in Economics & Law

    2007 to 2012
    Lycée-Collège des Creusets, Sion, Switzerland

    • Member of the committee of the student union (SECC)
    • Annually helped to organise the Spring Ball
  • Bilingual (French/German) primary school

    2002 to 2007
    Sierre, Switzerland


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Digital Marketing Engineer

August 2016 to present (5 months in Berlin and 6 months remotely)
eHealth Medidate GmbH, Berlin, Germany

  • Handle the SEO strategy of the company for the UK and German markets
  • Automate the processes regarding SEM/SMO campaigns and SEO strategies
  • Support the development and management of SEM campaigns for Germany and UK
  • Maintain a strong relationship with the IT department and take over some of the marketing-related tasks
  • Improve the research and generation of keywords
  • Design, maintain and optimise Landing Pages (incl. A/B Tests, QA Tests)

Junior Technical SEO Specialist

February 2016 to August 2016 (7 months)
Healthcare sector, Berlin, Germany

  • Being an in-house reference for “White Hat” SEO
  • Optimizing the technical aspects of the SEO
  • Briefing the IT department about technical SEO implementations
  • Working alongside with the head of SEO to implement SEO strategies
  • Developing internal tools to improve the processes related to digital marketing

OTRS Agent ‐ User Support and Licensing Issues

April 2015 to present (2 years 3 months)
Wikimedia Foundation, San Francisco, USA

  • Managing relationships with users of the French Wikipedia and Commons in French, German and English
  • Support for the writing of articles, understanding licencing, copyright and working collaboratively
  • Support for the use of Wikipedia and its related services
  • Collaborating and negotiating with copyright owners for the reuse of their work

Project Coordinator

October 2010 to present (6 years 9 months)
Fête Des Étudiants Valais, Sion, Switzerland

  • Team management and division of tasks
  • Organization of meetings
  • Contacting the press
  • Creation of advertising campaigns
  • Crisis management through the implementation of effective internal and external communication policies
  • Bookkeeping
  • Sourcing financial support
  • Creating accounting and financial scenario simulations
  • Close collaboration with the authorities and sponsors

Online marketing specialist

April 2010 to present (7 years 3 months)
Sodatsu Solutions, Sierre, Switzerland

  • Web design
  • Graphical identity design
  • Hosting/web server management
  • Service Engine Optimisation (SEO)
  • Targeted web advertising (e.g. Google Adwords)
  • Social advertising (Facebook, Twitter, ...)
  • Maintenance/emergency troubleshooting
  • Cyber conflict management (domain name squatting, e-reputation, copyright, ...)
  • Training of employees (Ms Word, Excel and Outlook, websites, CMS, VoIP, ...)

IT Intern (hardware, network and development)

Summer 2014, Summer 2015 (3 months)
PcProfi Informatique SA, Sierre, Switzerland

  • Installation of IT hardware (switch, thin client, NAS, router, interactive board, etc.)
  • Configuration of computers for companies and individuals
  • Management and maintenance of corporate computer networks
  • Reception of goods, their storage and delivery
  • Basic web development trainning for an apprentice (HTML, CSS, PHP)
  • Bilingual customer service (French/German)

Assistant responsible of the course "Internet for Girls"

September 2014 to January 2015 (5 months)
HES-SO Valais/Wallis, Sierre, Switzerland

  • Preparation of courses using the provided documents
  • Bilingual assistance (French/German) to pupils
  • Logistics management (snacks, telephone, computers, etc.)
  • Taking phone calls from parents/legal guardians
  • Design of a video presenting the opinions of pupils

IT Manager – Steering Committee Member

January 2012 to December 2013 (2 years), Switzerland

  • Making strategic decisions with the Committee, primarily on technical issues
  • Management of existing projects and the creation of new ones according to internal requests
  • Establishing concepts to maximize the website performance
  • Management of technical aspects (website, email, domains, etc.) and user support
  • Management of IT infrastructure (dedicated servers, software, etc.)
  • Creation and organization of technical sub-departments (and teams) for the management of common cases and basic projects

Business Admin Intern

August 2013 (1 month)
Swimtrek, Brighton, United-Kingdom

  • Improving my English in a business environment
  • Learning various aspects of travel planning
  • Organization and coordination of equipment
  • Managing customer relationships (before- and after-sales)
  • Accounting management regarding the costs of travel and travel guides
  • Updating customer database and newsletter
  • Other tasks related to administration (filing, correspondence, etc.)

Training Designer

July 2012 to July 2013 (1 year)
Swisccom (Switzerland) Ltd, Lausanne, Switzerland

  • Development of new training measures and training
  • Design of videos, presentations and various training materials
  • Defining methods and tools in order for achieving the training objectives
  • Updating and adapting existing training materials (Life Cycle Management)
  • Resource management (trainers, infrastructure, etc.) in collaboration with administrative team
  • Close collaboration with Training Managers
  • Translation and adaptation of training materials into French, German and English


Programming Languages

  • HTML 5
  • CSS 3
  • Javascript
  • PHP 5.6 + 7
  • ASP.NET (C#)
  • Java 8
  • (no)SQL


  • jQuery (Mobile)
  • Bootstrap
  • Node.js
  • Gulp
  • AngularJS
  • Joomla!
  • Wordpress
  • Prestashop
  • MongoDB

Project management

  • Ms Project
  • Basecamp
  • Scrum
  • Kanban
  • Versionning (Git)


  • Adobe CC Suite
  • Mailchimp
  • Google Adwords
  • Google Analytics
  • Piwik
  • K.I.S.S.


C2 - Mothertongue
C1 - Advanced / Fluent
B2-C1 - Advanced
A1 - Basic