Valentin Berclaz
Digital Marketing Engineer

Contact Me
Valentin Berclaz in 2015

About me

Quick introduction

I am a Swiss project manager and marketeer with a technical background currently living in Berlin. I am studying Business IT and Business Administration in a trilingual dual-degree program. During my studies, I opened a small webmarketing company and also worked for several companies in IT management, digital marketing, project management and business developing positions.

Perfectionist, I enjoy spending time on focusing on the finer details of my projects. I find it very rewarding to see customers happy with the service that they have received and wanting to come back. Also I enjoy working as a part of a team and find it the most efficient way to learn.

I am currently working as a Digital Marketing Engineer in Berlin.

I like

Feeling awesome Photography Travelling Coffee Electro music Free licensing Being a geek


  • Bachelor of Business Administration (BBA), Business Administration & IS

    August 2015 to Mai 2016
    Haaga-Helia University of Applied Sciences, Helsinki, Finland

  • Bachelor of Applied Sciences (B.A.Sc.) in Business IT

    September 2013 to October 2016
    HES-SO - University of Applied Sciences, Sierre, Switzerland

    • Member of the committee of the local Student Union (AE HEVS HEG & Tourism)
    • Member of the participative council of the domain Economics & Services 2015-2017
    • Member of the representative council of the HES-SO Valais/Wallis 2015-2017
  • Matura in Economics & Law

    2007 to 2012
    Lycée-Collège des Creusets, Sion, Switzerland

    • Member of the committee of the student union (SECC)
    • Annually assisted in organization of the Spring Ball
  • Bilingual (French/German) primary school

    2002 to 2007
    Sierre, Switzerland


Trick: filter the experiences with the buttons

Digital Marketing Engineer

August 2016 to present (2 months)
eHealth Medidate GmbH, Berlin, Germany
Logo of eHealth Medidate GmbH

  • Handle the SEO strategy of the company for the UK and German markets
  • Automate the processes regarding SEM/SMO campaigns and SEO strategies
  • Support the development and management of SEM campaigns for Germany and UK
  • Maintain a strong relationship with the IT department and take over some of the marketing-related tasks
  • Improve the research and generation of keywords
  • Design, maintain and optimise Landing Pages (incl. A/B Tests, QA Tests)

Junior Technical SEO Specialist

February 2016 to August 2016 (7 months)
Healthcare sector, Berlin, Germany

  • Being an in-house reference for “White Hat” SEO
  • Optimizing the technical aspects of the SEO
  • Briefing the IT department about technical SEO implementations
  • Working alongside with the head of SEO to implement SEO strategies
  • Developping internal tools to improve the processes related to digital marketing

OTRS Agent ‐ User Support and Licensing Issues

April 2015 to present (1 year 6 months)
Wikimedia Foundation, San Francisco, USA
Logo of Wikimedia

  • Managing relationships with users of the French Wikipedia and Commons in French, German and English
  • Support for the writing of articles, understanding licencing, copyright and working collaboratively
  • Support for the use of Wikipedia and its related services
  • Collaborating and negotiating with copyright owners for the reuse of their work

Project Coordinator

October 2010 to present (6 years)
Fête Des Étudiants Valais, Sion, Switzerland
Logo of Fête Des Étudiants Valais

  • Team management and division of tasks
  • Organization of meetings
  • Contacting the press
  • Creation of advertising campaigns
  • Crisis management through the implementation of effective internal and external communication policies
  • Bookkeeping
  • Sourcing financial support
  • Creating accounting and financial scenario simulations
  • Close collaboration with the authorities and sponsors

Online marketing specialist

April 2010 to present (6 years 6 months)
Sodatsu Solutions, Sierre, Switzerland
Logo of Sodatsu Solutions - Berclaz

  • Web design
  • Graphical identity design
  • Hosting/web server management
  • Service Engine Optimisation (SEO)
  • Targeted web advertising (e.g. Google Adwords)
  • Social advertising (Facebook, Twitter, ...)
  • Maintenance/emergency troubleshooting
  • Cyber conflict management (domain name squatting, e-reputation, copyright, ...)
  • Training of employees (Ms Word, Excel and Outlook, websites, CMS, VoIP, ...)

IT Intern (hardware, network and development)

Summer 2014, Summer 2015 (3 months)
PcProfi Informatique SA, Sierre, Switzerland
Logo of PcProfi

  • Installation of IT hardware (switch, thin client, NAS, router, interactive board, etc.)
  • Configuration of computers for companies and individuals
  • Management and maintenance of corporate computer networks
  • Reception of goods, their storage and delivery
  • Basic web development trainning for an apprentice (HTML, CSS, PHP)
  • Bilingual customer service (French/German)

Assistant responsible of the course "Internet for Girls"

September 2014 to January 2015 (5 months)
HES-SO Valais/Wallis, Sierre, Switzerland
Logo of HES-SO Valais/Wallis

  • Preparation of courses using the provided documents
  • Bilingual assistance (French/German) to pupils
  • Logistics management (snacks, telephone, computers, etc.)
  • Taking phone calls from parents/legal guardians
  • Design of a video presenting the opinions of pupils

IT Manager – Steering Committee Member

January 2012 to December 2013 (2 years), Switzerland
Logo of

  • Making strategic decisions with the Committee, primarily on technical issues
  • Management of existing projects and the creation of new ones according to internal requests
  • Establishing concepts to maximize the website performance
  • Management of technical aspects (website, email, domains, etc.) and user support
  • Management of IT infrastructure (dedicated servers, software, etc.)
  • Creation and organization of technical sub-departments (and teams) for the management of common cases and basic projects

Business Admin Intern

August 2013 (1 month)
Swimtrek, Brighton, United-Kingdom
Logo of Swimtrek

  • Improving my English in a business environment
  • Learning various aspects of travel planning
  • Organization and coordination of equipment
  • Managing customer relationships (before- and after-sales)
  • Accounting management regarding the costs of travel and travel guides
  • Updating customer database and newsletter
  • Other tasks related to administration (filing, correspondence, etc.)

Training Designer

July 2012 to July 2013 (1 year)
Swisccom (Switzerland) Ltd, Lausanne, Switzerland
Logo of Swisscom (Switzerland) Ltd

  • Development of new training measures and training
  • Design of videos, presentations and various training materials
  • Defining methods and tools in order for achieving the training objectives
  • Updating and adapting existing training materials (Life Cycle Management)
  • Resource management (trainers, infrastructure, etc.) in collaboration with administrative team
  • Close collaboration with Training Managers
  • Translation and adaptation of training materials into French, German and English


Programming Languages

  • HTML 5
  • CSS 3
  • Javascript
  • PHP 5.6 + 7
  • ASP.NET (C#)
  • Java 8
  • (no)SQL


  • jQuery (Mobile)
  • Bootstrap
  • Node.js
  • Gulp
  • AngularJS
  • Joomla!
  • Wordpress
  • Prestashop
  • MongoDB

Project management

  • Ms Project
  • Basecamp
  • Scrum
  • Kanban
  • Versionning (Git)


  • Adobe CC Suite
  • Mailchimp
  • Google Adwords
  • Google Analytics
  • Piwik
  • K.I.S.S.


C2 - Mothertongue
C1 - Advanced / Fluent
B2-C1 - Advanced
A1 - Basic